RED DOT Award 2016… Alias wins twice!

ALIAS WINS THE 2016 RED DOT AWARD FOR PRODUCT DESIGN WITH THE KAYAK CHAIR BY PATRICK NORGUET AND THE TWIG 4 CHAIR BY NENDO.
The winners will receive their awards from the international jury of the 2016 edition at the Aalto Theatre in Essen, on Monday 4 July.

On March 30th the international jury of the Red Dot Award assigned Alias the following awards:

“Red Dot: Best of the Best” for quality and design innovation to the Kayak chair by Patrick Norguet,
“Red Dot“ award for high quality design went to Twig 4, the chair designed by Nendo,

“It is a great honour for us to be awarded these titles which take on special significance at this stage in the life of our company. Alias, in fact, has now regained its full independence. We have been focusing on strengthening our roots, which reach deep into the soil of authentic Italian design. The RED DOT awards assigned to these two recent products tell us that we are well on track to our goals, that we have solid design skills and can do well, also and especially through research and well-tested collaborations with outstanding talents such as Patrick Norguet and Oki Sato”, says Alias Managing Director, architect Renato Stauffacher.

Wood is the leitmotif of Kayak, a chair developed using traditional technologies to create a design of great comfort and elegance. A product of technical complexity, it offers a body-hugging seat whilst remaining remarkably good looking and has equally good stability. The challenge confronting the French designer was to reduce the thickness of the chair as much as possible without compromising its physical resistance.

The concept of Twig is a seat with an aluminium base of generous proportions and legs that slant at a pleasing and dynamic angle. These aluminium tubes change material and become wood, in an organic connection with the armrests, also made of wood.

The most striking in terms of shape is the Twig 4, where the design of the backrest is interrupted in a clean and graphic manner, like much of the Japanese designer’s work;  the result is a piece of design which is both iconic yet bewildering.

Thus, for their design quality, Kayak and Twig 4 receive one of the most important recognitions on the world scene, an award that aims to honour designers and manufacturers of exceptional quality products.

Since 1955 the RED DOT DESIGN AWARDS has been presented during a ceremony held annually at the Red Dot Museum in Zollverein, Essen.