Kett Photoshoot at Studio Nine - Inside Looking Out

Kett Photoshoot at Studio Nine - Inside Looking Out

The heritage listed Bendigo Street building was originally the Wertheim Piano Factory that opened in 1908; the largest piano factory in Australia employing 300 workers and producing approximately 2,000 pianos per year.

In March 1935 the building was transformed to become a tinned food factory and the new home for Heinz. By 1948 Heinz was producing over 13 million cans per year. Despite adding more floor space to the building, they eventually outgrew Bendigo Street and sold the site to the General Television Corporation in 1955.

From 1957 – 2011 it soon became known as ‘Television City’. Daryl Somers has said the Richmond studios were a huge part of our cultural history hosting shows such as In Melbourne Tonight, The Footy Show (AFL) and Hey, Hey It’s Saturday.

In recent times, the beautiful red brick building on Bendigo Street has undergone a $400 million dollar redevelopment, and the Studio Nine townhouses are a modern interpretation of the much loved terrace houses found in Melbourne’s inner suburbs.

The beauty of Kerstin Thompson Architects considered and classic interior design is that it gives the new residents freedom to express themselves. The chic neutral colour palette welcomes the aesthetics of all kinds, providing the perfect location for Kett furniture’s very first residential photo shoot.

Designer Justin Hutchinson and the Kett team created a breakfast scene in line with their new campaign ‘Inside Looking Out’, where floor to ceiling glass doors allowed the morning sun to pour inside the room. The open plan living area was warm and welcoming, a place to enjoy the summer breeze and a bite to eat.

Gentle forms, soft linen fabrics and natural timber tones from the Otway Sofa and Entertainment Unit lifted the room. The Johanna Occasional Chair is visually light and deceptively compact, a standout with its distinct silhouette and the perfect addition to this incredible interior.

Looking outside, the Aireys Woven Armchair and coffee table is featured amongst the greenery. Comfortable outdoor cushions upholstered in Sunbrella Blend Sage fabric invite residents outdoors for a quiet retreat.

Artwork from Studio Gallery Melbourne, accessories from Cone 11 Ceramics, lamp from Euroluce outdoor Lighting and rug from Halcyon Lake completed the look.

We would like to say thanks to our talented photographer Nicole Reed for capturing the ‘Inside Looking Out’ theme so beautifully, and Jacob Burke from BEST for opening up his home for the day. 

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